Social Semiotics
The definition of social semiotics is a theoretical framework that studies how signs and meanings are created, exchanged, and interpreted in social contexts. It is a way that people examine how others view resources like language, images, and objects. It was discovered by Ferdinand de Saussure, then popularized by Michael Halliday and Theo van Leeuwen. When looking at Social Semiotics, there are no actual rules but rather shared understandings and social practices of how people use and interpret language, images, and other objects. For instance, when you have photos at the top bottom left or right there are potential meanings behind the placement. If a photo is placed on the top of a page, it normally indicates idealized or most salient information. While if a photo is placed at the bottom of a page, it potentially indicates real or factual information. While if a photo is on the left side, it potentially indicated something given or known. while the right side indicates new ...