Social Semiotics
The definition of social semiotics is a theoretical
framework that studies how signs and meanings are created, exchanged, and
interpreted in social contexts. It is a way that people examine how others view
resources like language, images, and objects. It was discovered by Ferdinand de
Saussure, then popularized by Michael Halliday and Theo van Leeuwen.
When looking at Social Semiotics, there are no actual rules
but rather shared understandings and social practices of how people use and
interpret language, images, and other objects. For instance, when you have
photos at the top bottom left or right there are potential meanings behind the
placement. If a photo is placed on the top of a page, it normally indicates
idealized or most salient information. While if a photo is placed at the bottom
of a page, it potentially indicates real or factual information. While if a
photo is on the left side, it potentially indicated something given or known.
while the right side indicates new or novel information. "Visual
supplements to a longer text such as an essay, article, or manual are known as
graphics." (Crusius, T., et all. Pg:391)
in this image you can see that the trail is off to the left
side showing that the trail is a known place and that it’s what they feel
comfortable with while the forest is to the right showing that it is
unknown.
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this photo you can see that on the left is down the hill where they had just
come from while the top of the hill is on the right. in both instances there is
the known and unknown. the known being where they just came from (down the
hill) and the unknown (the top of the hill).
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